It is a fact that people are using LinkedIn to generate business and employment leads and close deals. You may even be wondering yourself how you can become apart of the ‘LinkedIn Gold Rush.’
It is easy to benefit from LinkedIn if you know what action you need to take. The secret is that you need to engage with other users of LinkedIn in a professional and interesting manner. It is also vitally important that you take consistent and regular action.
The amount of time that you need to spend on LinkedIn may vary from day to day and week to week. It is advisable, however that you monitor your time carefully against the results that you achieve. It is worth spending around 40-60 minutes per day on LinkedIn and breaking down your time into two or three 20 minutes slots spaced evenly throughout the day – one slot in the morning, one around lunch time and then the last slot at the end of the day. You can use your time to your advantage if you scan your homepage network updates in order to find things that you can comment on. It is also worth scanning the homepages of the companies that you are following too with the view to making comments on their posts. Lastly, check your groups for interesting discussions to see if you can like or comment on them.
Your aim is to make relevant, interesting and applicable posts to your target audience. It is probably best to make one or two posts a day, three or five times per week. Ideally you need to set your own targets and create a schedule that you can deliver easily.
Listed below are a few top tips that will help you to engage other LinkedIn users.
LinkedIn is a valuable career tool that you can use to take your career to the next level. If you commit time to it, you can show your network that you are an active user of LinkedIn. It also means that you are visiting the site often enough to take advantage of new and exciting career and business opportunities.
Our 30-day LinkedIn career programme will lead you through day by day for 30-days to develop your profile and connections and advise on which skills to choose and how to create the perfect top-of-search profile.
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BY: Sarah Berry
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LinkedIn 500+ Career Programme